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Why is website necessary for business?
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you're a real business. Showcasing your brand to your prospective customers is one of the most important things that you can do.
How often do I need to update my business website?
With how fast technology changes, it is recommended to audit your website at least once every two years. When designing a website, be sure to keep in mind developing a design that will withstand the test of time. We abide by the idea that simple and minimalistic design that delivers information quickly and easily will always be in. If you are not sure whether your website needs to be updated, request one of our free website audits that will identify potential areas of improvement and issues that you might be having with your website technology.
What is digital marketing
Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Depending on the business type, goals, or where the business is at in its business lifecycle, the efforts may vary. It is important to work with a marketing team that understands your goals and knows how to create a comprehensive strategy to be able to identify the most profitable channels. Digital marketing consists of many different types of marketing strategies, but the spectrum of services generally consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing. Even within the above strategies are subsets of the different types of digital marketing.
Why do I need digital marketing for my business?
Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitors, which will hopefully turn into new customer. Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business. With a strong online presence and digital marketing strategy, the opportunity to scale your business successfully is enormous. Digital marketing presents opportunity for exponential business growth and return multiples that are better than any other advertising opportunity.
